RUTA 10:
All the products made in this project were handcrafted.
Life in the city of Montevideo is subject to a hectic lifestyle, where many responsibilities must be fulfilled within a specific time frame. This can be related to fast fashion, which is the formula for accelerated consumption that causes the fashion industry to be one of the most polluting on the planet.
In contrast to this, I want to connect slow fashion with the more "unstructured" philosophy of life found on the eastern coasts of my country, Uruguay, where much more value is placed on manual craftsmanship, artisans, and the relationship with nature.
I selected Rocha as a reference point since it is a coastal department of Uruguay that retains more cultural purity.
10 km of surfing beaches
The area of La Paloma, in Rocha, stands out as one of the main spots on the coast of Uruguay for surfing. The resort features a cape that extends into the Atlantic Ocean, which makes its geographic location the most favorable for the different winds and swells that reach its peaks. This allows surfers to practice their sport on one beach or another within a relatively short distance from one place to another.
The name of the project "RUTA 10" is derived from Route 10 (one of Uruguay's national roads). It crosses the departments of Canelones, Maldonado, and, above all, Rocha. It is characterized by being a road that borders the coast of these departments.
Surfer Philosophy:
According to surfers, it’s the incredible feeling of gliding through a wall of water and feeling united with the power of nature. Surfing is a sport that ignores age differences and brings indescribable happiness. Surfing is a passion.
Practicing surfing, in addition to providing new physical skills and keeping the body in shape, also influences mental abilities. “You have to know exactly where you are and what to do,” says Jonathan Garrigós, a coach at the Catalan Surf School in Castelldefels, Barcelona.
Jonathan explains that it is important to "have a reference point for your body, how you paddle, where you enter the wave, and how you adapt to it." This way, you learn to develop your intuition, reduce irrational fear, and increase your focus.
COLLECTION:
This collection has been made with 100% natural fibers, the yarns used were made by artisans and not industrialized, the wool was dyed manually with natural dyes. The colors represent the Rocha coast.