For the AW24–25 collection, I contributed to the creative development process by researching zeitgeist, analyzing trends and collections within the luxury leather goods industry, and exploring colors, silhouettes, hardware, and material directions. I developed concept and mood boards to define the visual identity of the collection, focusing on textures, materials, and color palettes.
In collaboration with the design team, I created bag sketches and variations of those, developed 3D prototypes in Clo3D, produced paper models of final concepts, and prepared technical packages for factory development. I also created high-quality 3D bag models for the brand’s website and social media.
For the final stage of the SS24 collection, I assisted during the campaign photoshoot by producing behind-the-scenes content and creating 3D assets for social media and newsletters, including GIFs, animations, videos, turnarounds, and rendered visuals.
AW 2024 Design: Florencia López and Marijke van der Linden
Creative Director: Demi van Maanen
Styling:
Lindy Blomm
Photographer: Lotte.schriek
Hair and Makeup: Iraj Raghosing
Creative Director Demi van Maanen
Styling:
Lindy Blomm
Model: Noa Lotus
Photographer: Lotte.schriek
Hair and Makeup: Iraj Raghosing
Social media and Website content
Social media and Website content
Click to view the bag on the website